Heidee winery:
Alm 2021 & Clara 2023

Branding for Clara 2023 and Alm 2021 from Heidee Winery.

Heidee Winery is rooted in the raw beauty of the Noto Peninsula, surrounded by sea and mountain. A new story has emerged from this landscape.
We’ve designed the label for “Clara” since its 2020 debut—2023 marks the fourth chapter in the series. This year introduces a new expression: “Alm,” a refined sparkling wine, created as “Clara’s” elegant counterpart, sharing the same horizon.

“Alm” takes its name from the German word for alpine pasture. The design draws from “Alm,” the grandfather figure in the classic Swiss children’s novel Heidi — a stern presence gradually softened, like snow melting in spring.
The label evokes alpine rock — strong and minimal, yet quietly dissolving like the last traces of melting snow.
“Clara” and “Alm” stand side by side across generations in harmony.

Branding: YUSUKE MURAKAMI (3AND)
Label Design: YUSUKE MURAKAMI (3AND)
Client: Heidee Winery