Heidee winery:
Hi Juice red & white

Branding for Hi Juice Red and White by Heidee Winery

3AND developed the branding for Hi Juice Red and Hi Juice White. The name Hi is a shortened form of Heidee, while also suggesting a cheerful greeting for juice.

The label design is pop, modern, and playful, reflecting the freshness and casual character of the juice. The letters “HI” are composed of clusters of grapes, forming a simple but distinctive visual identity. The labels themselves are printed on vinyl, inspired by the feel of music stickers, giving them a youthful and stylish presence — like a young brother and sister sitting side by side.

Branding: YUSUKE MURAKAMI (3AND)
Label Design: YUSUKE MURAKAMI (3AND)
Client: Heidee Winery